100 Click Blueprint
Module 2
· 9 min read

Where Your First 100 Clicks Come From

The Three Types of Traffic

Every click you'll ever generate comes from one of three traffic categories. Master one before touching the others.

Free

Free Traffic

Examples
Facebook GroupsTikTokYouTube ShortsInstagram Reels
Pros
  • No upfront cost
  • Fast to test ideas
Cons
  • Requires consistency
  • Algorithm dependent
Fast

Fast Traffic

Examples
Solo adsInfluencer shoutoutsPaid ads
Pros
  • Immediate visitors
  • Predictable volume
Cons
  • Requires a budget
  • Easy to waste money
Evergreen

Evergreen Traffic

Examples
YouTubeBloggingSEO
Pros
  • Long-term clicks
  • Compounds over time
Cons
  • Takes weeks to ramp
  • Slower feedback loop

Action task

Choose one traffic source. Not two. Not "a bit of each". One. Write it down before you move on.

Why just one?
Splitting attention across multiple sources is the single biggest reason beginners stall before 100 clicks. Pick the channel you'd enjoy showing up to daily for a week.
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